A spirit company in Denmark called Empirical is behind it. They partnered with PepsiCo, so it's an "official" Doritos liquor.
It's supposed to taste exactly like their Nacho Cheese version, and it's 84 proof. So, 42% alcohol. That's a little stronger than your average 80-proof liquor. They're calling it an "uncategorized" spirit, but it's basically cheese-flavored vodka.
So does it actually taste like Doritos? According to people who've tried it, YES, it's pretty close. They infused it with actual Doritos.
It also smells like them. A writer for "Food & Wine" said it has a "bouquet" that's, quote, "brimming with the unmistakable tang of cheese dust." They thought the aftertaste was a little more like Fritos than Doritos though.
The evil genius behind this is a former chef named Lars Williams, who co-founded Empirical. He's actually been making Dorito-infused booze for years.
It started when an employee came back from lunch with a bag of them. Lars saw the bag, wondered if it was possible, and started experimenting. He's been making small batches since then for friends.
They announced pre-orders would start today at 9:00 A.M. Eastern. It's not clear how many bottles there are, but we assume they'll sell out. It's $65 for a fifth.
(Food & Wine / CNN)